Modern Logo & Brand Redefinition,
Shankara Cancer Hospitals
The Brand Kit for Sri Shankara Cancer Hospitals, with its unified design language, precise color palette, and tailored visual elements, is a strategic asset that enhances brand consistency. It helps communicate the hospital's dedication to excellence in cancer care, strengthening their identity and trust among patients and their families.
What we did
Project Overview
Introducing the Brand Kit for Sri Shankara Cancer Hospitals – an essential tool for maintaining brand consistency and elevating the brand's presence across all platforms and mediums.
This meticulously crafted Brand Kit is designed not only to refresh the existing logo but also to ensure a harmonious and standardized design language across all sub-organizations under the Sri Shankara Cancer Hospitals banner.
The Design Brief
- A refined and updated logo that aligns with contemporary design trends while maintaining the essence of the hospital's mission.
- Comprehensive brand guidelines that provide clear direction on the application of the visual identity across various media.
- A versatile Brand Kit that acts as a strategic asset in enhancing brand consistency and fostering trust among patients, their families, and the broader community.
The Brand Kit
Logo Clean Up
Our first step in this transformation was to refine the existing logo, preserving its essence while enhancing its clarity and versatility. The updated logo stands as a testament to Sri Shankara Cancer Hospitals' commitment to excellence and innovation in cancer care.
Unified Design Language
Recognizing the importance of a cohesive brand image, we have standardized the design language for all sub-organization logos to ensure they complement the parent brand. This unity in design strengthens the brand's identity and fosters a sense of trust and reliability among patients and their families.
Comprehensive Usage Guidelines
A key feature of our Brand Kit is the detailed guidelines on the appropriate use of the logos, including their variants and the constraints of their use. These guidelines cover a wide range of scenarios, from digital applications to print materials, ensuring the brand is represented consistently and professionally in every context.
A few of the usage guidelines defined were -
- Parts & proportions
- Colors
- Clear space
- Background context
- Readability
- Monotone
- Watermark
... and more.
Defined Color Palette and Visual Elements
We have carefully selected a color palette that reflects the compassion, care, and hope that Sri Shankara Cancer Hospitals stand for. The visual elements and designs included in the Brand Kit are crafted to complement the logos, providing a seamless look and feel for brochures, posters, social media posts, and other marketing materials.
Summary
The Brand Kit for Sri Shankara Cancer Hospitals is more than just a set of tools; it's a strategic asset that will empower the organization to communicate its mission and values effectively. By ensuring brand consistency, the Brand Kit will help Sri Shankara Cancer Hospitals strengthen its position as a leader in cancer care, both locally and nationally.